We live in highly competitive times where online transactions are becoming increasingly dependent on suitability of their intrinsic eCommerce platforms.
Make one right move and your web sales suddenly skyrocket beyond measure. By the same token, one minor lapse on your backend is more than enough to impact your product’s performance adversely.
To demystify the much misunderstood concept of an ‘eCommerce website’, it is important to understand that any transaction that takes place online comes under the realm of eCommerce.
Therefore, an eCommerce website simply offers a suitable platform to help businesses complete online transactions smoothly. Within that parlance, there are a host of other factors that come into picture.
These include but are not restricted to website layout and design, navigational ease, functionality of displaying product catalogue, product descriptions, hosting, auto responders, pricing details, payment options, checkout page, security features, etc.
It is here that the deployment of a feasible ecommerce platform is not only expedient, but also immensely useful.
This is particularly true for small scale businesses that do not always possess the technical know-how to showcase, manage, market and sell their products online.
To say that PestaShop is one of thepremier ecommerce tools in the global market, would be an understatement, by a country mile.
With a wide array of advanced tools services at its disposal, one of the major highpoints of this all-inclusive suite is its unique penchant for user-friendliness and customization-related flexibility.
Little wonder that more than 150,000 merchants are singularly depending upon PrestaShop, catapulting their product sales through online platforms.
When we talk about the various intriguing aspects of PrestaShop, the one thing that clearly stands out is its world class product management capability. Regardless of the number of products to be covered by their client, its back-office functionality allows them to manage them dynamically through aninteractive user interface.
Powered by technologies like Smarty Template Engine, PHP and SQL, the platform is ideally suited for inexperienced users or absolute lay men who are just acquainting themselves with the nuances of high-tech tools.
Don’t let the simplicity of its setup and installation process fool anyone, though. Comprising of a number of useful features that any upcoming business would do well to incorporate, one can augment the service level to include advanced modules, should the need arise.
This makes a lot of sense as most businesses evolve with time and develop a varied set of specialized requirements.
Being an open source platform (this means that you do not have to pay for it), it is a programmer’s delight. It is incredibly easy to customize the end product as per the specific requirements of the customers, which usually are individual entrepreneurs or other small businesses.
Even intricate inventory management is made possible by one-click updates that can be availed in real-time to help accountant professionals and other team members make critical business decisions based on the inputs derived thereof.
Combined with easy import/export features and the ability to distinguish/spot different types of products seamless, this one is a must have for every small business that is looking to up the ante.
PrestaShop, unlike most other competing ecommerce platforms, excel, for the simple reason that its approach towards problem solving is inherently intuitive.
Replete with more than 310 thoroughly intelligent features integrated within the software, it helps business boost their online sales; rather effortlessly while enabling them to streamline a host of other related functions.